E-Commerce Growth
Transformation
How CraftsAQ reduced cart abandonment by 42%, improved search visibility, and achieved 85% revenue growth through SEO, conversion optimization, and automated cart recovery.
Despite offering unique handmade products from talented women artisans, CraftsAQ struggled with poor search visibility, slow website performance, high cart abandonment rates, and rising customer acquisition costs.
Cleanomatics implemented technical SEO improvements, checkout optimization, automated cart recovery workflows, and a content-led organic growth strategy to improve both traffic and conversions.
Key Results
42% reduction in cart abandonment
85% increase in revenue within 6 months
50+ high-intent keywords ranked
28% increase in average order value
Improved ROAS through organic growth
National media recognition for artisan stories
Great Products, Poor Conversion Rates
CraftsAQ had a compelling mission of connecting rural women artisans with consumers worldwide. While customers loved the products, the website experience created friction throughout the buying journey. Slow page loads, checkout issues, and weak search visibility prevented the business from reaching its growth potential.
Key Business Problems
- • High cart abandonment rates
- • Slow website performance
- • Poor search engine rankings
- • Heavy dependence on paid advertising
- • Low conversion rates
- • Rising customer acquisition costs
Why Customers Were Leaving
Slow Website Speed
Heavy assets and poor optimization created frustrating user experiences.
Checkout Friction
Users abandoned purchases during critical checkout steps.
Weak Organic Visibility
Products were not ranking for valuable buyer-intent keywords.
Building A High-Converting Ecommerce Engine
Technical SEO
Improved crawlability, indexing, and website performance.
Cart Recovery
Automated email and WhatsApp recovery sequences.
Conversion Optimization
Improved product pages and checkout experience.
Content Strategy
Artisan stories that increased engagement and trust.
Transformation Metrics
42% Lower Cart Abandonment
85% Revenue Growth
50+ SEO Keywords Ranked
28% Higher Average Order Value
Improved ROAS
National Media Recognition
From Paid Dependency To Sustainable Growth
CraftsAQ transformed from a business heavily reliant on paid advertising into a scalable ecommerce brand powered by organic traffic, higher conversion rates, stronger customer engagement, and automated revenue recovery systems.
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