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E-Commerce Launch Transformation

How Purecopia transitioned from manual Instagram orders to a fully automated Zoho Commerce store, increasing revenue by 300% within 90 days.

E-CommerceZoho CommerceSkincareAutomationD2C Growth
CHALLENGE

Purecopia managed orders through Instagram DMs, WhatsApp messages, and spreadsheets. As demand grew, manual order processing, payment verification, shipping coordination, and customer communication created major operational bottlenecks that prevented scaling.

SOLUTION

Cleanomatics launched a complete Zoho Commerce ecosystem with Razorpay payments, automated order processing, shipping integrations, abandoned cart recovery, customer retention workflows, and SEO-optimized product pages.

Key Results

300% revenue growth within 90 days

120% increase in organic traffic

35% reduction in cart abandonment

50% increase in repeat purchases

Zero manual order processing required

Scalable ecommerce infrastructure established

01. BUSINESS CHALLENGE

Growing Demand, Manual Operations

Purecopia had built a loyal audience around its Ayurvedic skincare products, but every order required manual intervention. Customers placed orders through Instagram DMs, payments were verified over WhatsApp, and fulfillment was managed through spreadsheets. Growth became limited by operational capacity.

Scaling Challenges

  • • Manual order processing
  • • Instagram DM dependency
  • • Payment verification bottlenecks
  • • Shipping coordination issues
  • • Missed customer inquiries
  • • No scalable sales infrastructure
300%
REVENUE GROWTH
Within 90 Days
02. ROOT CAUSE ANALYSIS

Why Scaling Was Impossible

Manual Sales Process

Every order required human intervention from inquiry to fulfillment.

Fragmented Systems

Orders, payments, shipping, and inventory were managed separately.

No Customer Automation

There were no recovery, retention, or repeat-purchase workflows.

03. SOLUTION ARCHITECTURE

Building A Scalable D2C Commerce Engine

Zoho Commerce

Modern ecommerce storefront built for scale.

Razorpay Integration

Secure online payments with instant confirmation.

Customer Automation

Automated order updates, reviews, and retention campaigns.

SEO Optimization

Product pages optimized for organic traffic growth.

04. RESULTS & OUTCOMES

Transformation Metrics

300% Revenue Growth

120% Organic Traffic Growth

35% Lower Cart Abandonment

50% Higher Repeat Purchases

Zero Manual Order Processing

Scalable Ecommerce Infrastructure

BUSINESS IMPACT

From Instagram Store To Scalable Brand

By replacing manual order management with a fully automated ecommerce ecosystem, Purecopia transformed from a founder-led operation into a scalable D2C business. The new platform improved customer experience, increased operational efficiency, and created the foundation for long-term revenue growth.

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Zoey

Zoey

CTS Assistant

Hi there! 👋 I am Zoey, your CTS Assistant.
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