Scaling Paid Campaigns for Docura with Performance Marketing
Project Overview
At Cleanomatics Tech Solution (CTS), we partnered with Docura to scale their sales through paid performance marketing. The client was previously running low-budget campaigns with a ROAS of just 1.34. Our goal was to increase purchases, improve efficiency, and control customer acquisition costs through a structured, data-driven advertising approach.
The Challenge
Scaling Paid Campaigns for Docura
- Docura faced difficulties in scaling their paid campaigns effectively:
- Limited budgets restricted growth, with ROAS stuck at ~1.34 in July.
- Inefficient use of creatives, relying heavily on static ads.
- Weak audience segmentation and retargeting, leading to missed conversions.
- Lack of optimization framework to cut underperforming campaigns.
- Purchases and conversions not scaling proportionally with ad spend
Paid Campaign Scaling
Increased ad spend 5.5x to test scalability, with a video-first, UGC-driven creative strategy that outperformed static creatives and drove higher conversions.
Results & Benefits
How Paid Campaign Scaling Helped Docura
- Purchases Growth – Increased from 252 → 3,128 (+1,141%) in just one month.
- ROAS Improvement – Doubled from 1.34 → 3.04 (+127%).
- Ad Spend Scaling – From ₹48,623 → ₹2,67,186 (+449%), while maintaining profitability.
- Adds to Cart – Jumped from 438 → 4,416 (+908%), showing strong intent.
- Reach Expansion – From 4.6 lakh → 35.7 lakh people (+675%).
- Overall Impact – Achieved 12.4x purchase growth with efficient CAC control.
Client Testimonial
What our client says about the project
“After scaling our paid campaigns with Cleanomatics Tech Solution (CTS), we achieved 12.4x more purchases in just one month. ROAS more than doubled, and our ad spend was scaled profitably without losing efficiency. The team’s strategy around UGC-driven creatives, retargeting, and precise optimization helped us close more deals while keeping CAC under control. Exactly the growth we were looking for!”
