Performance Marketing
Transformation
How Docura increased ROAS from 1.34 to 3.04, reduced customer acquisition costs by 48%, and achieved 12.4X sales growth through data-driven advertising.
Docura was investing heavily in paid advertising but generating only a 1.34 ROAS. Campaign structures were inefficient, audience targeting was broad, creative testing was minimal, and scaling decisions lacked data-backed insights.
Cleanomatics rebuilt the entire performance marketing engine from the ground up, restructuring ad accounts, improving audience segmentation, implementing rigorous creative testing, optimizing landing pages, and scaling profitable campaigns.
Key Results
ROAS increased from 1.34 to 3.04
12.4X growth in D2C sales
48% reduction in customer acquisition cost
Higher ad spend efficiency
Profitable scaling at 10X budget levels
Improved attribution and campaign visibility
Spending More But Growing Less
Docura had a strong product portfolio and active advertising campaigns across multiple channels. However, poor campaign structure, weak audience targeting, and a lack of systematic optimization prevented the business from achieving profitable growth. Marketing budgets were being consumed without producing sustainable returns.
Growth Bottlenecks
- • ROAS stuck at 1.34
- • Broad audience targeting
- • Weak campaign structure
- • Limited creative testing
- • Poor attribution tracking
- • Rising acquisition costs
Why Advertising Performance Stalled
Audience Inefficiency
Campaigns targeted overly broad audiences, reducing relevance and increasing costs.
Weak Creative Testing
Ad creatives were not systematically tested to identify winning combinations.
Conversion Leakage
Landing pages and user journeys failed to maximize conversions.
Building A Scalable Performance Engine
Account Restructure
Rebuilt Google and Meta ad accounts for performance and scale.
Audience Segmentation
Separated cold, warm, and retargeting audiences.
Creative Testing
Continuous testing to identify top-performing creatives.
Landing Page CRO
Improved conversion rates through page optimization.
Transformation Metrics
ROAS Increased To 3.04
12.4X Sales Growth
48% Lower CAC
Higher Ad Spend Efficiency
10X Budget Scaling Capability
Improved Attribution Accuracy
From Break-Even Advertising To Predictable Growth
By transforming campaign structure, audience strategy, creative testing, and conversion optimization, Docura moved from barely profitable advertising to a scalable acquisition engine capable of supporting long-term D2C growth and revenue expansion.
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