Unicrete Building Solutions (India) Pvt. Ltd.
Manufacturing — Building Materials & AAC Blocks
The Challenge
Disconnected communication between field reps and central teams, manual and inefficient lead management, separate workflows for B2B and B2C sales, and limited integration across marketing and sales tools.
Our Solution
We implemented Zoho Bigin CRM to track leads, deals, and customer data in real time. We automated workflows to streamline order tracking, and integrated WhatsApp with WATI for instant communications. This connected 100+ field sales reps and account managers across 8 states under a single CRM with unified B2B and B2C pipelines.
Our Comprehensive Approach
Seamless Sales & Smart Communication
Implemented Zoho Bigin CRM to track leads, deals, and customer data in real time. Automated workflows streamlined order tracking, while WhatsApp integration with WATI enabled instant communication between sales reps, central teams, and customers—ensuring faster responses and better engagement.
Connected Teams & Unified Processes
Linked 100+ field sales reps and account managers across 8 states with centralized visibility and reporting. Unified both B2B and B2C pipelines into a single CRM platform, improving efficiency, reducing duplication, and ensuring better collaboration across teams.
Client Testimonial
"Implementing Zoho Bigin completely transformed the way our sales team operates. From field tracking to lead management, everything is now seamless and automated. Our response time has improved drastically, and we have full visibility into our pipeline at all times. It's more than just a CRM – it's a growth partner."
"A big thanks to Cleanomatics Tech Solutions for expertly handling the entire implementation. Their team customized Bigin to fit our exact needs, from setting up field workflows and lead automation to dashboard configuration and user training. Their support ensured a smooth transition and continues to be a valuable part of our CRM success."
Robin Goyal
Head of Sales, Unicrete
Conclusion
Zoho Bigin, implemented by CTS, proved to be a scalable, affordable, and customizable solution for Unicrete. It not only enhanced their digital presence but also created new opportunities for unified, data-driven revenue growth and powerful team collaboration.
Key Results
- Seamless Sales Pipeline – Centralized lead, deal, and account management.
- Faster Communication – WhatsApp automation for instant client and team updates.
- Connected Field Teams – 100+ reps across 8 states linked with real-time visibility.
- Unified Sales Process – B2B & B2C pipelines managed on a single CRM.
- Smarter Workflows – Automated tasks reduced manual effort and saved time.
- Mobile Productivity – Sales teams stayed efficient with mobile-first CRM access.
