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Case Studies

Empowering Unicrete’s Sales Team with Zoho Bigin CRM

Project Overview

At Cleanomatics Tech Solutions (CTS), we specialize in transforming businesses through seamless digital solutions. One of our most impactful collaborations has been with Unicrete, a leading manufacturer of premium AAC blocks and construction materials. We implemented Zoho Bigin CRM to unify their sales operations, streamline processes, and empower 100+ field sales reps across 8 states.

The Challenge

  • Disconnected communication between field reps and central teams
  • Manual and inefficient lead management
  • Separate workflows for B2B and B2C sales
  • Limited integration across marketing and sales tools

We implemented a comprehensive approach to empower Unicrete and address all challenges

Seamless Sales & Smart Communication

Implemented Zoho Bigin CRM to track leads, deals, and customer data in    real- time. Automated workflows streamlined order tracking, while WhatsApp  integration with WATI enabled instant communication between sales reps, central teams, and customers—ensuring faster responses and better engagement.

Connected Teams & Unified Processes

Linked 100+ field sales reps and account managers across 8 states with centralized visibility and reporting. Unified both B2B and B2C pipelines into a single CRM platform, improving efficiency, reducing duplication, and ensuring better collaboration across teams.


Results & Benefits

How Zoho Bigin Helped Unicrete

  • Seamless Sales Pipeline – Centralized lead, deal, and account management.​
  • Faster Communication – WhatsApp automation for instant client and team updates.
  • Connected Field Teams – 100+ reps across 8 states linked with real-time visibility.
  • Unified Sales Process – B2B & B2C pipelines managed on a single CRM.
  • Smarter Workflows – Automated tasks reduced manual effort and saved time.
  • Mobile Productivity – Sales teams stayed efficient with mobile-first CRM access.

Client Testimonial

What our client says about the project

Implementing Zoho Bigin completely transformed the way our sales team operates. From field tracking to lead management, everything is now seamless and automated. Our response time has improved drastically, and we have full visibility into our pipeline at all times. It's more than just a CRM – it's a growth partner.

A big thanks to Cleanomatics Tech Solutions for expertly handling the entire implementation. Their team customized Bigin to fit our exact needs, from setting up field workflows and lead automation to dashboard configuration and user training. Their support ensured a smooth transition and continues to be a valuable part of our CRM success.
Robin Goyal, Head of Sales, Unicrete


Conclusion

Zoho Commerce, implemented by CTS, proved to be a scalable, affordable, and customizable solution for Monami Foundations. It not only enhanced their

 digital presence but also created new opportunities for women empowerment.

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