Unicrete Building Solutions (India) Pvt. Ltd.
Manufacturing & Building Materials Digital Sales Transformation
Unicrete's rapidly expanding sales network faced fragmented communication, manual lead management, disconnected B2B and B2C workflows, and limited visibility across field operations. Managing over 100 sales representatives across 8 states became increasingly difficult as growth accelerated.
Cleanomatics implemented Zoho Bigin CRM with automated sales workflows, WhatsApp integration via WATI, centralized reporting, and unified B2B and B2C pipelines. This created a single source of truth for sales operations while empowering field teams with mobile-first access and real-time visibility.
Key Results
100+ field sales representatives connected on one platform
Unified B2B and B2C sales operations
Real-time visibility across 8 states
Faster customer communication through WhatsApp automation
Improved lead management and deal tracking
Higher productivity through workflow automation
Managing 100+
Sales Representatives
Across 8 States
As Unicrete expanded its presence in the building materials industry, managing field sales operations became increasingly complex. Teams operated in silos, communication was fragmented, and leadership lacked real-time visibility into sales performance.
Operational Challenges
- • Disconnected field sales communication
- • Manual lead and deal tracking
- • Separate B2B and B2C workflows
- • Limited visibility for management teams
- • Inefficient coordination across regions
- • Lack of centralized reporting and analytics
Why Scaling
Became Difficult
Fragmented Systems
Teams relied on multiple disconnected tools to manage leads, customers, and sales activities.
Communication Gaps
Field representatives lacked a unified communication channel with central management.
No Single Source of Truth
Leadership struggled to track performance and pipeline health across regions.
Building A Unified
Sales Ecosystem
Zoho Bigin CRM
Centralized lead, deal, and account management.
WhatsApp + WATI
Real-time communication between customers and sales teams.
Workflow Automation
Automated task assignment and deal progression.
Mobile Sales Access
Field teams stayed productive from anywhere.
Connected Teams,
Faster Growth
Unicrete gained complete visibility into its sales pipeline, streamlined communication across field teams, and created a scalable sales infrastructure capable of supporting future growth across India.
Transformation Metrics
100+ Sales Representatives Connected
Unified B2B & B2C Sales Pipeline
Real-Time Visibility Across Regions
Faster Customer Communication
Automated Sales Workflows
Improved Mobile Productivity
"Implementing Zoho Bigin completely transformed the way our sales team operates. From field tracking to lead management, everything is now seamless and automated. Our response time has improved drastically, and we have full visibility into our pipeline at all times."
Robin Goyal
Head of Sales, Unicrete Building Solutions
A Scalable Foundation
For Revenue Growth
With Zoho Bigin, WhatsApp automation, and centralized sales operations, Unicrete transformed its field sales infrastructure into a modern growth engine capable of supporting expansion, collaboration, and data-driven decision making.
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